The ADsolutely fabulous world of outdoor advertising

Today we are leaving the world of traditional print ads and exploring the great outdoors! These are ads that reaches consumers on the go so they need to be short, sweet and interesting.

Sprite Shower by Ogilvy Sao Paulo

This simple yet ingenious ad has been providing 1500 sweaty Brazilian beach goers with refreshing cold showers every day. How can brand that boasts refreshment demonstrate it better than making us feel it all over our bodies? It can't.

It works on the whole mirage concept, on a sweaty 40 degree day you see a HUGE sprite dispenser in the distance. You think it's just your douchebag brain making cruel jokes until you get a bit closer and realise it is real! You stand under it and experience ultimate relief from the heat. Your mind becomes clear and you are ready to dedicate another hour or two to sunbathing and people watching.

Sprite was very clever with this ad. Not only did they increase Sprite sales on the beach but they also attracted world wide attention with tourists flocking to the beach to get a picture that they can Tweet/Instagram/Facebook to all their friendsexpanding the ads reach.

If we are going to think about it literally then it's a bit of a sticky idea but conceptually it's pretty damn awesome.

Casino di Venezia lugguage belt

You have arrived at your destination and have to navigate an enormous maze of tired and frantic people scrambling to get out of the airport. After hours in a cramped flying tin can, breathing recycled air and eating sub-standard food there are still customs queues to wait in and bags to wait for. How can we make this tragically UN-funny sequence of events a little more bearable and dare I suggest...a little fun?

Make the luggage conveyer belt into a giant roulette wheel so that you can bet where your bags will land! You could even make a couple of Euros betting against the fat Croc-wearing woman who kept you awake with her snoring and blocked your way to the bathroom. Fun-ctional interactive adverts like this really stick in our minds and Casino di Venezia has seen a 60% increase in customers thanks to this ad.

Halifax Municipality MetroTransit's Do it on the Bus Campaign by Acart Communications Canada 

Sleeping, texting and reading- all no-no's when you are driving in a car. Other peoples lives are in your hands! Sadly this doesn't stop some people and more of the population are becoming tragic statistics. Metro Transit has found a way to use these facts in a humorous way to promote their bus service.

 I think this is a great billboard ad that can be viewed to or from work and in heavy traffic because it reminds us that those things should NOT be done in the car and also makes us want to do those things thus making us think that we should consider using the bus instead. The copy "Do more while you get around" makes me think. How much time could I be saving? How much more productive could my mornings/afternoons be? If only I had used the bus! Simple, witty, informative.

I think that outdoor ads will be the most fun to come up with and I can't wait until I get a crack at doing them later on in my career!